Southern Glazerâs cuts jobs as US drinks distribution shifts
Major US distributor adopting AI and hybrid digital sales models signals how distribution channels are evolvingâcritical for BevTech founders navigating go-to-market strategy.
CPG
IWSR: 2035 will be âvastly differentâ for the global drinks sector
IWSR forecasts major market shifts through 2035: RTDs growing 17%, non-alcoholic beer doubling share, and geographic pivot to India/LatAm. Critical data for BevTech founders planning product-market fit and expansion strategies.
World Cup âcritically importantâ for Diageo
Diageo's strategic pivot to RTDs and pricing elasticity testing reveals how major CPG beverage companies are adapting digital strategies and innovation to combat market challenges.
Euromonitor: spirits premiumisation hits a wall
Premiumisation's end & RTD growth signal major positioning shifts for BevTech startupsâunderstand where consumers are heading to build relevant solutions for mass market vs. premium segments.
AB InBev returns to sales growth after three-year lull
AB InBev's BEES Marketplace hit $14.6B GMV with 55% growth and DTC platforms served 12M consumersâmajor CPG digital commerce signals relevant trends for beverage tech startups.
Heineken launches global capability centre in Hyderabad
Heineken's new 76,000 sq ft tech hub in India focuses on digital, analytics and AI capabilities, creating 1,600 jobs and signaling major CPG investment in beverage technology infrastructure.
AB InBev opens wastewater treatment facility
AB InBev's ÂŁ7.8m wastewater-to-biogas facility showcases sustainability tech trends that beverage manufacturers can adopt to cut emissions 5-8% and reduce operational costs.