Euromonitor: spirits premiumisation hits a wall
Premiumisation's end & RTD growth signal major positioning shifts for BevTech startups—understand where consumers are heading to build relevant solutions for mass market vs. premium segments.
Why does this matter?
Premiumisation's end & RTD growth signal major positioning shifts for BevTech startups—understand where consumers are heading to build relevant solutions for mass market vs. premium segments.
Highlights
A Euromonitor analyst warns premiumisation has reached its limits, as worsening market conditions push spirits into a prolonged slowdown The post Euromonitor: spirits premiumisation hits a wall appeared first on The Spirits Business.
Source: The Spirits Business
