World Cup ‘critically important’ for Diageo
Diageo's strategic pivot to RTDs and pricing elasticity testing reveals how major CPG beverage companies are adapting digital strategies and innovation to combat market challenges.
Why does this matter?
Diageo's strategic pivot to RTDs and pricing elasticity testing reveals how major CPG beverage companies are adapting digital strategies and innovation to combat market challenges.
Highlights
Diageo’s leaders addressed the firm’s weak US spirits performance, while noting the World Cup and RTDs could support future growth The post World Cup ‘critically important’ for Diageo appeared first on The Spirits Business.
Source: The Spirits Business
