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CPG

BeatBox Is Turning Anheuser-Busch into a Top ‘Wine’ Seller

AB InBev's $490M BeatBox acquisition showcases how major CPG companies are pivoting to high-growth alternative beverage categories, with 30% YoY growth demonstrating the commercial opportunity in wine-based RTDs.

2026 Startup CPG Shelfie Awards: Meet the WINNERS!

2026 Startup CPG Shelfie Awards: Meet the WINNERS!

Startup CPG's Shelfie Awards highlight emerging beverage brands and tech sponsors like BevSource. The sponsor ecosystem includes valuable resources for beverage startups: inventory management, retail analytics, and production partners.

Diageo targets $1 billion savings after FY sales decline

Diageo targets $1 billion savings after FY sales decline

Diageo's $1B restructuring signals major operational transformation at a leading CPG beverage company, revealing market pressures (RTD growth, tequila decline) and potential opportunities for BevTech solutions in supply chain and operations.

Find out the trends attracting Gen Z consumers to drink

Find out the trends attracting Gen Z consumers to drink

AB InBev-commissioned research reveals Gen Z drinking trends: moderation, RTD growth (52% cite flavor), premiumization (5% CAGR), and experience economy insights valuable for product development and positioning.

Why electrolytes have become wine’s newest additive

Why electrolytes have become wine’s newest additive

Functional ingredients are moving into alcohol RTDs—a $43B market trend creating opportunities for formulation tech and positioning strategies BevTech startups can capitalize on.

Bacardi takes EcoSpirits deal global

Bacardi takes EcoSpirits deal global

Major spirits companies expanding closed-loop packaging tech partnerships shows growing market for sustainability solutions in beverage operations.

Frozen Drinks On-Premise Insights: The Rum Demand Gap

Ground Signal provides data-driven insights on frozen drink trends and menu optimization for beverage operators, revealing consumer demand patterns and supply-menu gaps that BevTech startups could address with analytics tools.