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CPG

Find out the trends attracting Gen Z consumers to drink

Find out the trends attracting Gen Z consumers to drink

AB InBev-commissioned research reveals Gen Z drinking trends: moderation, RTD growth (52% cite flavor), premiumization (5% CAGR), and experience economy insights valuable for product development and positioning.

Why electrolytes have become wine’s newest additive

Why electrolytes have become wine’s newest additive

Functional ingredients are moving into alcohol RTDs—a $43B market trend creating opportunities for formulation tech and positioning strategies BevTech startups can capitalize on.

Bacardi takes EcoSpirits deal global

Bacardi takes EcoSpirits deal global

Major spirits companies expanding closed-loop packaging tech partnerships shows growing market for sustainability solutions in beverage operations.

Frozen Drinks On-Premise Insights: The Rum Demand Gap

Ground Signal provides data-driven insights on frozen drink trends and menu optimization for beverage operators, revealing consumer demand patterns and supply-menu gaps that BevTech startups could address with analytics tools.

Southern Glazer’s cuts jobs as US drinks distribution shifts

Southern Glazer’s cuts jobs as US drinks distribution shifts

Major US distributor adopting AI and hybrid digital sales models signals how distribution channels are evolving—critical for BevTech founders navigating go-to-market strategy.

IWSR: 2035 will be ‘vastly different’ for the global drinks sector

IWSR: 2035 will be ‘vastly different’ for the global drinks sector

IWSR forecasts major market shifts through 2035: RTDs growing 17%, non-alcoholic beer doubling share, and geographic pivot to India/LatAm. Critical data for BevTech founders planning product-market fit and expansion strategies.

World Cup ‘critically important’ for Diageo

World Cup ‘critically important’ for Diageo

Diageo's strategic pivot to RTDs and pricing elasticity testing reveals how major CPG beverage companies are adapting digital strategies and innovation to combat market challenges.