Find out the trends attracting Gen Z consumers to drink
AB InBev-commissioned research reveals Gen Z drinking trends: moderation, RTD growth (52% cite flavor), premiumization (5% CAGR), and experience economy insights valuable for product development and positioning.
Why does this matter?
AB InBev-commissioned research reveals Gen Z drinking trends: moderation, RTD growth (52% cite flavor), premiumization (5% CAGR), and experience economy insights valuable for product development and positioning.
Highlights
The main consumer choices and behaviours influencing alcohol consumption among legal-drinking-age adults have been uncovered in a new white paper. But what are they? db finds out. The post Find out the trends attracting Gen Z consumers to drink appeared first on The Drinks Business.
Source: The Drinks Business
