BeatBox Is Turning Anheuser-Busch into a Top ‘Wine’ Seller
AB InBev's $490M BeatBox acquisition showcases how major CPG companies are pivoting to high-growth alternative beverage categories, with 30% YoY growth demonstrating the commercial opportunity in wine-based RTDs.
Why does this matter?
AB InBev's $490M BeatBox acquisition showcases how major CPG companies are pivoting to high-growth alternative beverage categories, with 30% YoY growth demonstrating the commercial opportunity in wine-based RTDs.
Highlights
A lot of people lost their minds in the ’80s. Compared to the decade’s cocaine-addled and clinically insane, August Busch III, the legendary head honcho at the macrobrewer that bore his name, stayed very much in control. But even the steely “Three Sticks” was not totally immune to the siren song of flash-in-the-pan fads, slick marketing, and consumer-goods yuppification then dominating the American zeitgeist. Case in point: Dewey Stevens. Name not ringing a bell? Yeah, that tracks. Launched in 1986, Dewey Stevens was a line of wine coolers meant to be Anheuser-Busch’s answer to the success of California Coolers and E. The article BeatBox Is Turning Anheuser-Busch into a Top ‘Wine’ Seller appeared first on VinePair.
Source: VinePair