Why electrolytes have become wine’s newest additive
Functional ingredients are moving into alcohol RTDs—a $43B market trend creating opportunities for formulation tech and positioning strategies BevTech startups can capitalize on.
Why does this matter?
Functional ingredients are moving into alcohol RTDs—a $43B market trend creating opportunities for formulation tech and positioning strategies BevTech startups can capitalize on.
Highlights
Joel Gott Wines has released Sauvy B, a canned Sauvignon Blanc spritz with electrolytes from pink Himalayan salt – the latest sign that 'functional' hydration ingredients are moving into wine. The post Why electrolytes have become wine’s newest additive appeared first on The Drinks Business.
Source: The Drinks Business
