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Cocktail Menu Trends: What the Q2 Data Reveals

Ground Signal's data across 81K bars reveals challenger brands gaining share and cocktail menu fragmentation—actionable intelligence for BevTech founders on market trends and menu placement strategies.

The Death of the Red Solo Cup

The Death of the Red Solo Cup

Identifies 'Desolofication' trend driving personalized beverage consumption, RTD growth, and alt-bev adoption—critical insights for product development and market positioning.

15 Ways to Fail at Beverage

15 Ways to Fail at Beverage

Essential playbook for BevTech founders covering the 15 most common startup failure modes across branding, distribution, and growth—from cash conversion cycles to SKU proliferation.

Menu Analysis: New York City | Q2 2026

Ground Signal's menu analytics platform provides BevTech founders with actionable data on cocktail menu trends across 5,300+ NYC accounts—critical insights for beverage tech, distribution, and marketing platforms.

How AI-enabled execution became Reckitt’s ‘tenfold game changer’

Reckitt's AI implementation for execution shows how major CPG companies are leveraging technology for operations—a relevant case study for BevTech founders exploring AI applications in their own businesses.

BeatBox Is Turning Anheuser-Busch into a Top ‘Wine’ Seller

AB InBev's $490M BeatBox acquisition showcases how major CPG companies are pivoting to high-growth alternative beverage categories, with 30% YoY growth demonstrating the commercial opportunity in wine-based RTDs.

Strategies For Dealing with Market Uncertainty

Strategies For Dealing with Market Uncertainty

Craft breweries are diversifying with THC beverages (20-63% of sales), new licensing models, and alternative revenue streams—revealing pain points and opportunities for BevTech solutions.