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The Death of the Red Solo Cup

Identifies 'Desolofication' trend driving personalized beverage consumption, RTD growth, and alt-bev adoption—critical insights for product development and market positioning.

Why does this matter?

Identifies 'Desolofication' trend driving personalized beverage consumption, RTD growth, and alt-bev adoption—critical insights for product development and market positioning.

Highlights

What a New Jersey Cooler Reveals About the Future of Drinking

Source: Ah So Insights

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