How SKUs Skew
Data-driven analysis of RTD brand acquisitions shows emerging brands exit with just 4 SKUs on average, debunking the myth that large portfolios drive scaleācritical strategic insight for beverage founders.
Drinkubator
Trivia On-Premise Insights: The Fast-Growing Bar Occasion
Ground Signal provides data-driven insights on on-premise drinking occasions, helping beverage suppliers and bar operators optimize product placement and commercial strategy for high-velocity venues.
Menu Analysis: New York City | Q2 2026
Ground Signal's menu analytics platform provides BevTech founders with actionable data on cocktail menu trends across 5,300+ NYC accountsācritical insights for beverage tech, distribution, and marketing platforms.
The Brutal Math of Founder Success
Critical financial planning guide for beverage founders showing real opportunity costs, dilution impacts, and exit requirements needed to justify leaving corporate jobs.
How AI-enabled execution became Reckittās ātenfold game changerā
Reckitt's AI implementation for execution shows how major CPG companies are leveraging technology for operationsāa relevant case study for BevTech founders exploring AI applications in their own businesses.
BeatBox Is Turning Anheuser-Busch into a Top āWineā Seller
AB InBev's $490M BeatBox acquisition showcases how major CPG companies are pivoting to high-growth alternative beverage categories, with 30% YoY growth demonstrating the commercial opportunity in wine-based RTDs.
Strategies For Dealing with Market Uncertainty
Craft breweries are diversifying with THC beverages (20-63% of sales), new licensing models, and alternative revenue streamsārevealing pain points and opportunities for BevTech solutions.