How SKUs Skew
Data-driven analysis of RTD brand acquisitions shows emerging brands exit with just 4 SKUs on average, debunking the myth that large portfolios drive scale—critical strategic insight for beverage founders.
Why does this matter?
Data-driven analysis of RTD brand acquisitions shows emerging brands exit with just 4 SKUs on average, debunking the myth that large portfolios drive scale—critical strategic insight for beverage founders.
Highlights
Big brands need a dozen-plus flavors, but emerging brands win with far fewer
Source: Ah So Insights