This Week in BevTech
Drinkubator
March 8, 2026
Welcome back. Here's what caught my attention this week — a mix from the blog and what I've been reading.
TRENDING NEWS
Michelin Stars & Beard Awards Shine at PAIRED at the 2025 Great American Beer Festival | event
Why does this matter? PAIRED at GABF showcases innovation in beverage-food pairings and introduces a mocktail bar, signaling zero-proof beverage trends relevant to craft beverage founders. Highlights The Great American Beer Festival® (GABF®), the country’s largest celebration of craft beer, today unveiled the star-studded lineup of chefs joining PAIRED®, the festival’s intimate food-and-beer tasting experience, returning October 9–10 in Denver. This year’s roster features some of the nation’s
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Michelin Stars & Beard Awards Shine at PAIRED at the 2025 Great American Beer Festival | event
Why does this matter? PAIRED at GABF showcases innovation in beverage-food pairings and introduces a mocktail bar, signaling zero-proof beverage trends relevant to craft beverage founders. Highlights The Great American Beer Festival® (GABF®), the country’s largest celebration of craft beer, today unveiled the star-studded lineup of chefs joining PAIRED®, the festival’s intimate food-and-beer tasting experience, returning October 9–10 in Denver. This year’s roster features some of the nation’s
Valentine’s Day Is Still Sweet — But the On-Premise Is Getting Spicy | trend
Why does this matter? Ground Signal's data-driven analysis of on-premise beverage trends reveals actionable insights on flavor profiles, venue types, and spirit performance that BevTech founders can use for product positioning and market strategy. Highlights Valentine’s Day still owns the On-Premise — but what consumers are craving, where they’re going, and what they’re ordering is evolving fast. Ground Signal analyzed consumer social mentions tied to Valentine’s Day, then matched those trend
Espresso Martini Insights: The Cocktail Driving Happy Hour, Brunch, and Date Night | trend
Why does this matter? Ground Signal's venue-level intelligence platform demonstrates how data analytics can unlock actionable insights for beverage operators, showing BevTech founders the value of tracking consumer behavior and menu trends. Highlights The Espresso Martini has become one of the most recognizable cocktails on modern menus. Ground Signal’s Venue-Level Intelligence highlights the occasions where consumers are drinking it most often, the environments where it thrives, and how oper
Chispo Tequila parent Splash Beverage Group plans merger with Medterra CBD | investment
Why does this matter? This merger between Splash Beverage Group (a spirits portfolio company) and Medterra CBD represents significant M&A activity in the beverage space, particularly relevant as CBD-infused beverages continue to be a growing trend in the BevTech and functional beverage market. Highlights Drinks Intel Read the full article →
Digital and Technology Head of RGM & TPM | jobs
Why does this matter? Our Digital and Technology (D&T) team are innovators, delivering ground-breaking solutions that will help shape the future of our iconic brands. Technology touches every part of our business, from the sourcing of sustainable ingredients to marketing and development of our online platforms. We utilise data insights to build competitive advantage, supporting our people to deliver value faster. Highlights Our Digital and Technology (D&T) team are innovators, delivering grou
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Air-to-Water Technology Maker ‘The Air Water Company’ To Go Public Via SPAC |
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Amazon Gives a Peek at the New AI Model Powering Just Walk Out Platform | trend
Amazon's upgraded AI checkout technology is directly applicable to beverage retail scenarios (c-stores, stadiums, airports) where BevTech founders need frictionless commerce solutions for grab-and-go drinks. Read the full article →
That is a wrap for this edition.
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— Mike Thaney
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