Valentine’s Day Is Still Sweet — But the On-Premise Is Getting Spicy
Why does this matter?
Ground Signal's data-driven analysis of on-premise beverage trends reveals actionable insights on flavor profiles, venue types, and spirit performance that BevTech founders can use for product positioning and market strategy.
Highlights
Valentine’s Day still owns the On-Premise — but what consumers are craving, where they’re going, and what they’re ordering is evolving fast. Ground Signal analyzed consumer social mentions tied to Valentine’s Day, then matched those trends to sales and menu performance in the venues where those celebrations actually happen. The results? A cocktail of nostalgia, novelty, and shifting behaviors that every brand and operator should be watching. Download the Insight Sheet 438 Flavor Forward: Valentine’s Day still leans sweet —Chocolate (+438%) is more likely to be mentioned than usual — but palates are getting more nuanced. Elderflower (+52% growth) and Espresso (+62% growth) are rising in popularity, seeing more consumer mentions each year. 387 Where Its Happening: Fine Dining leads the conversation overindexing by 387% — but romance isn’t always buttoned-up. Karaoke (+148%) and Nightclubs (+56%) are also gaining traction, proving that energy and intimacy can coexist. 113 What’s Moving: When it comes to average volume per placement, Vodka outperformed the national average by +113% , with Tequila (+52%) and Rum (+38%) also delivering above-benchmark results in top Valentine’s Day venues Download our Valentine's Day Insight Sheet The post Valentine’s Day Is Still Sweet — But the On-Premise Is Getting Spicy first appeared on Ground Signal.
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