MUST: Solving Winemakers’ Equipment Challenges with Ingenuity and Quality Technology
MUST provides technology solutions for winemakers' equipment challenges, relevant to BevTech founders building tools for craft beverage production and operations.
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📺Meet the Robot Fighting Vineyard Disease With UV Light – This Week Uncorked Episode 111
UV-powered vineyard robots represent AgTech innovation directly applicable to wine production, showcasing automation trends relevant to craft beverage founders managing vineyard operations.
Monster Beverage Is Making More Money Than Its Brewing Division Can Lose
Monster's struggling alcohol division shows how even $90B CPG giants can fail at beverage diversification, offering strategic lessons on market entry, brand extensions, and the importance of spirits-based RTD portfolios.
Cocktail Menu Trends: What the Q2 Data Reveals
Ground Signal's data across 81K bars reveals challenger brands gaining share and cocktail menu fragmentation—actionable intelligence for BevTech founders on market trends and menu placement strategies.
8 Learnable Skills for the New Economy
Beverage sales professionals need modern skills like AI literacy, data analytics, and organizational psychology to stay competitive—practical toolkit for BevTech founders building sales teams or selling into the industry.
How SKUs Skew
Data-driven analysis of RTD brand acquisitions shows emerging brands exit with just 4 SKUs on average, debunking the myth that large portfolios drive scale—critical strategic insight for beverage founders.
Strategies For Dealing with Market Uncertainty
Craft breweries are diversifying with THC beverages (20-63% of sales), new licensing models, and alternative revenue streams—revealing pain points and opportunities for BevTech solutions.