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CPG

Wine Clubs in 2026: The New Playbook for Modern Winery Memberships

Wine Clubs in 2026: The New Playbook for Modern Winery Memberships

DTC subscription trends and tech-enabled community features are reshaping wine club retention strategies, with platforms like Corksy offering tiered memberships, gamification, and data tracking.

The Cost of Standing Still for Winery POS & DTC Platforms

The Cost of Standing Still for Winery POS & DTC Platforms

Detailed analysis of POS/DTC platform inefficiencies for wineries, with quantified ROI on payment processing, conversion optimization, and operational efficiency—directly applicable to beverage tech founders.

2026 Startup CPG Shelfie Awards: Meet the WINNERS!

2026 Startup CPG Shelfie Awards: Meet the WINNERS!

Startup CPG Shelfie Awards showcase emerging beverage brands and tech tools (Circana analytics, Cin7 inventory mgmt, Instacart Ads) helping founders scale—offering BevTech startups competitive insights and resources.

Monster Beverage Is Making More Money Than Its Brewing Division Can Lose

Monster's struggling alcohol division shows how even $90B CPG giants can fail at beverage diversification, offering strategic lessons on market entry, brand extensions, and the importance of spirits-based RTD portfolios.

How SKUs Skew

How SKUs Skew

Data-driven analysis of RTD brand acquisitions shows emerging brands exit with just 4 SKUs on average, debunking the myth that large portfolios drive scale—critical strategic insight for beverage founders.

Trivia On-Premise Insights: The Fast-Growing Bar Occasion

Ground Signal provides data-driven insights on on-premise drinking occasions, helping beverage suppliers and bar operators optimize product placement and commercial strategy for high-velocity venues.

How AI-enabled execution became Reckitt’s ‘tenfold game changer’

Reckitt's AI implementation for execution shows how major CPG companies are leveraging technology for operations—a relevant case study for BevTech founders exploring AI applications in their own businesses.