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CPG

Monster Beverage Is Making More Money Than Its Brewing Division Can Lose

Monster's struggling alcohol division shows how even $90B CPG giants can fail at beverage diversification, offering strategic lessons on market entry, brand extensions, and the importance of spirits-based RTD portfolios.

How SKUs Skew

How SKUs Skew

Data-driven analysis of RTD brand acquisitions shows emerging brands exit with just 4 SKUs on average, debunking the myth that large portfolios drive scale—critical strategic insight for beverage founders.

Trivia On-Premise Insights: The Fast-Growing Bar Occasion

Ground Signal provides data-driven insights on on-premise drinking occasions, helping beverage suppliers and bar operators optimize product placement and commercial strategy for high-velocity venues.

How AI-enabled execution became Reckitt’s ‘tenfold game changer’

Reckitt's AI implementation for execution shows how major CPG companies are leveraging technology for operations—a relevant case study for BevTech founders exploring AI applications in their own businesses.

BeatBox Is Turning Anheuser-Busch into a Top ‘Wine’ Seller

AB InBev's $490M BeatBox acquisition showcases how major CPG companies are pivoting to high-growth alternative beverage categories, with 30% YoY growth demonstrating the commercial opportunity in wine-based RTDs.

2026 Startup CPG Shelfie Awards: Meet the WINNERS!

2026 Startup CPG Shelfie Awards: Meet the WINNERS!

Startup CPG's Shelfie Awards highlight emerging beverage brands and tech sponsors like BevSource. The sponsor ecosystem includes valuable resources for beverage startups: inventory management, retail analytics, and production partners.

Diageo targets $1 billion savings after FY sales decline

Diageo targets $1 billion savings after FY sales decline

Diageo's $1B restructuring signals major operational transformation at a leading CPG beverage company, revealing market pressures (RTD growth, tequila decline) and potential opportunities for BevTech solutions in supply chain and operations.