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CPG

Fernet-Branca owner invests in ‘alcohol-removal’ tech

Why does this matter? Major spirits company invests in beverage tech startup Altr, whose alcohol-removal technology addresses the fast-growing low/no-alcohol trend expected to add $4B in value by 2028—directly relevant to BevTech founders exploring innovation opportunities in this space. Highlights Italian spirits group Branca International has made a

Sazerac acquires RTD brand Dirty Shirley

Why does this matter? Major spirits company Sazerac acquires 2022-founded RTD startup Dirty Shirley, validating RTDs as fastest-growing beverage category and attractive exit path for founders in a consolidating market. Highlights BuzzBallz owner Sazerac has taken on another ready-to-drink (RTD) brand with the acquisition of the Dirty Shirley canned cocktail

Brewers hit ‘structural stagnation’ with beer ‘no longer a growth or margin-expansion story’

Brewers hit ‘structural stagnation’ with beer ‘no longer a growth or margin-expansion story’

Why does this matter? Structural decline at major brewers like AB InBev and Heineken signals urgent need for BevTech solutions in cost optimization, operational efficiency, and data-driven consumer engagement as traditional growth levers fail. Highlights Global brewers have gone from growth to “stagnation” as developed market volumes enter structural decline,

SGWS expects ‘continued consolidation’ across all tiers

SGWS expects ‘continued consolidation’ across all tiers

Why does this matter? Major distributor Southern Glazer's signals industry consolidation and emphasizes technology/data investment as competitive advantages, showing BevTech founders where distribution partners are heading and what capabilities matter for getting products to market. Highlights The biggest spirits distributor in the US, Southern Glazer’s Wine

SGWS expects ‘continued consolidation’ across all tiers

SGWS expects ‘continued consolidation’ across all tiers

Why does this matter? Major distributor Southern Glazer's signals industry consolidation and emphasizes technology/data investment as competitive advantages, showing BevTech founders where distribution partners are heading and what capabilities matter for getting products to market. Highlights The biggest spirits distributor in the US, Southern Glazer’s Wine

Brewers hit ‘structural stagnation’ with beer ‘no longer a growth or margin-expansion story’

Brewers hit ‘structural stagnation’ with beer ‘no longer a growth or margin-expansion story’

Why does this matter? Structural decline at major brewers like AB InBev and Heineken signals urgent need for BevTech solutions in cost optimization, operational efficiency, and data-driven consumer engagement as traditional growth levers fail. Highlights Global brewers have gone from growth to “stagnation” as developed market volumes enter structural decline,

SGWS expects ‘continued consolidation’ across all tiers

SGWS expects ‘continued consolidation’ across all tiers

Why does this matter? Major distributor Southern Glazer's signals industry consolidation and emphasizes technology/data investment as competitive advantages, showing BevTech founders where distribution partners are heading and what capabilities matter for getting products to market. Highlights The biggest spirits distributor in the US, Southern Glazer’s Wine