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CPG

Constellation Brands - Data Scientist

Why does this matter? Data scientist role at major beverage CPG company (Constellation Brands - Corona, Modelo, etc.) signals tech talent opportunities in the beverage industry. Highlights Constellation Brands Read the full article →

Mark Anthony Group to buy Finnish Long Drink

Mark Anthony Group to buy Finnish Long Drink

Why does this matter? Major acquisition in the booming RTD beverage space shows how successful emerging brands scale through strategic exits, with Finnish Long Drink growing from startup (2018) to 2.6M cases and acquisition by White Claw's parent company. Highlights White Claw owner Mark Anthony Group has

Sell more wine with flavour, not terroir

Sell more wine with flavour, not terroir

Why does this matter? BevTech founders need to understand major consumer behavior shifts driving wine innovation—flavor-first marketing, RTD growth (992% YoY for Saint Spritz), and occasion-based positioning are creating startup opportunities and reshaping how beverage tech products should communicate value to younger consumers. Highlights Wine sales may be declining

RTD sales up 12% in Australian on-trade in 2025

RTD sales up 12% in Australian on-trade in 2025

Why does this matter? RTDs are the fastest-growing alcohol category with major CPG investment (Coca-Cola acquiring Billson's), providing BevTech founders valuable market intelligence on consumer preferences, distribution channels (draught vs. packaged), and demographic targeting opportunities in a $1.76B market. Highlights The ready-to-drink (RTD) category generated AU$2.

With MAHA and GLP-1 Winds at Its Back, Oobli Looks to Build Next-Gen ‘Sweetening Systems’

With MAHA and GLP-1 Winds at Its Back, Oobli Looks to Build Next-Gen ‘Sweetening Systems’

Why does this matter? Oobli's precision-fermented sweetener platform is partnering with major CPG players like Mars and Ingredion to reformulate beverage products, representing a significant B2B technology opportunity in the beverage reformulation space. Highlights Back in 2023, when Oobli started pushing out its line of sweet teas and

Why Constellation buying a hop water brand is a shrewd move

Why does this matter? Major CPG acquisition signals non-alcoholic beverage innovation becoming mainstream, showing BevTech founders how big players are investing in functional beverages and alcohol-alternative categories with strong growth (22% in 2025). Highlights US drinks giant Constellation Brands invested in the hop water category five years ago, backing Hopwtr,

Pernod Ricard and Brown-Forman explore merger

Pernod Ricard and Brown-Forman explore merger

Why does this matter? Major M&A activity between two global spirits giants signals industry consolidation pressures and strategic shifts that could reshape competitive dynamics and tech investment priorities for BevTech startups serving the spirits sector. Highlights Pernod Ricard and Brown-Forman have confirmed early-stage talks about a potential business