Bacardi takes EcoSpirits deal global
Major spirits companies expanding closed-loop packaging tech partnerships shows growing market for sustainability solutions in beverage operations.
CPG
Frozen Drinks On-Premise Insights: The Rum Demand Gap
Ground Signal provides data-driven insights on frozen drink trends and menu optimization for beverage operators, revealing consumer demand patterns and supply-menu gaps that BevTech startups could address with analytics tools.
Southern Glazerâs cuts jobs as US drinks distribution shifts
Major US distributor adopting AI and hybrid digital sales models signals how distribution channels are evolvingâcritical for BevTech founders navigating go-to-market strategy.
IWSR: 2035 will be âvastly differentâ for the global drinks sector
IWSR forecasts major market shifts through 2035: RTDs growing 17%, non-alcoholic beer doubling share, and geographic pivot to India/LatAm. Critical data for BevTech founders planning product-market fit and expansion strategies.
World Cup âcritically importantâ for Diageo
Diageo's strategic pivot to RTDs and pricing elasticity testing reveals how major CPG beverage companies are adapting digital strategies and innovation to combat market challenges.
Euromonitor: spirits premiumisation hits a wall
Premiumisation's end & RTD growth signal major positioning shifts for BevTech startupsâunderstand where consumers are heading to build relevant solutions for mass market vs. premium segments.
AB InBev returns to sales growth after three-year lull
AB InBev's BEES Marketplace hit $14.6B GMV with 55% growth and DTC platforms served 12M consumersâmajor CPG digital commerce signals relevant trends for beverage tech startups.