Are Americans Ready For Sparkling Wine In a Can? Liquid Death’s Mike Cessario Thinks So
Liquid Death's founder exploring canned sparkling wine represents packaging innovation and brand extension strategy relevant to beverage product development and marketing tech.
Why does this matter?
Liquid Death's founder exploring canned sparkling wine represents packaging innovation and brand extension strategy relevant to beverage product development and marketing tech.
Highlights
Liquid Death’s Mike Cessario takes his irreverent, disruption-filled playbook to alcohol. Partnering with Sazerac and Crush Labs, the founder is launching Mr. Fancy, a canned, 5.5% ABV "American Bubbly" designed to swap out your go-to beer or hard seltzer. The post Are Americans Ready For Sparkling Wine In a Can? Liquid Death’s Mike Cessario Thinks So appeared first on DIELINE.
Source: Wine Industry Network Advisor