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Drinkubator

Tilray to snap up BrewDog’s US business

Tilray to snap up BrewDog’s US business

Why does this matter? Major M&A consolidation in craft beverage as Tilray completes global acquisition of BrewDog brand and assets, signaling continued investment and strategic expansion in the craft beer brewpub segment. Highlights After purchasing BrewDog’s UK and Australian arms, Tilray Brands has now expanded its deal

Alcohol-free beer joins inflation basket

Alcohol-free beer joins inflation basket

Why does this matter? Signals major consumer shift toward low/no alcohol beverages with growth opportunities for BevTech startups developing functional drinks, wellness innovations, and non-alcoholic alternatives. Highlights The Office for National Statistics has added alcohol-free beer to the official basket used to measure UK consumer price inflation for 2026.

Why the Waitrose independent beer section is the progressive change the sector needs

Why the Waitrose independent beer section is the progressive change the sector needs

Why does this matter? Waitrose's partnership with SIBA to create dedicated independent beer sections addresses critical retail access challenges for craft beverage startups, demonstrating how major retailers can support small producers through better shelf space and consumer clarity around authenticity. Highlights A new deal made by Waitrose and

Non-alcoholic beer ‘with a natural buzz’ secures listing with Dishoom

Non-alcoholic beer ‘with a natural buzz’ secures listing with Dishoom

Why does this matter? On Beer's national restaurant listing demonstrates the growing functional beverage category and distribution expansion strategies for non-alcoholic beverage startups in the hospitality channel. Highlights The functional non-alcoholic beer On Beer has secured its first national listing at Dishoom. The move, which is illustrating the

Is the ‘Ozempic era’ an opportunity for no-and-low?

Is the ‘Ozempic era’ an opportunity for no-and-low?

Why does this matter? A major consumer health trend (GLP-1 drugs) is driving 36% forecast growth in no/low-alcohol beverages by 2029, creating significant product innovation opportunities and requiring strategic repositioning for beverage startups. Highlights With growing research to suggest GLP-1 drugs reduce the desire to drink alcohol, Eloise Feilden

Brewers hit ‘structural stagnation’ with beer ‘no longer a growth or margin-expansion story’

Brewers hit ‘structural stagnation’ with beer ‘no longer a growth or margin-expansion story’

Why does this matter? Structural decline at major brewers like AB InBev and Heineken signals urgent need for BevTech solutions in cost optimization, operational efficiency, and data-driven consumer engagement as traditional growth levers fail. Highlights Global brewers have gone from growth to “stagnation” as developed market volumes enter structural decline,

SGWS expects ‘continued consolidation’ across all tiers

SGWS expects ‘continued consolidation’ across all tiers

Why does this matter? Major distributor Southern Glazer's signals industry consolidation and emphasizes technology/data investment as competitive advantages, showing BevTech founders where distribution partners are heading and what capabilities matter for getting products to market. Highlights The biggest spirits distributor in the US, Southern Glazer’s Wine