âWeâve spent ÂŁ700,000 developing the appâ: Virgin Wines bets on mobile retail
Why does this matter?
Virgin Wines' ÂŁ700k investment in AI-powered mobile commerce demonstrates how beverage retailers are leveraging personalization tech and mobile-first strategies to compete in DTC wine sales.
Highlights
Virgin Wines has launched its first mobile app, marking a significant development in the companyâs digital strategy, backed