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Where Did Impossible Go Wrong and What Should it Do Now?

Deep dive into Impossible Foods' strategic pivot from biotech platform to CPG brand offers critical lessons for BevTech founders on maintaining tech differentiation vs. adopting incumbent playbooks.

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DRINKS Powers Forbes' Entry into Wine Commerce

Why does this matter? Major media brand Forbes launches wine commerce powered by DRINKS platform, validating BevTech infrastructure and demonstrating content-to-commerce opportunities for beverage founders. Highlights michael.thaney@startupdigestmail.com Read the full article →

Super-premium-plus spirits fall 15% in 2025

Super-premium-plus spirits fall 15% in 2025

Why does this matter? BevTech founders need to understand the premiumization reversal and shift to value-tier products, as this fundamental market trend impacts product positioning, pricing strategies, and growth opportunities in emerging markets. Highlights Irish whiskey, agave and no-alcohol products were the only bright spots for the spirits sector last

Constellation Brands - Data Scientist

Why does this matter? Data scientist role at major beverage CPG company (Constellation Brands - Corona, Modelo, etc.) signals tech talent opportunities in the beverage industry. Highlights Constellation Brands Read the full article →