The wine industry’s Gen Z problem isn’t what you think
Identifies a major BevTech opportunity: wine's failure to reduce friction like Spotify/Monzo did. Highlights successful initiatives like Clarity and natural wine proving younger consumers engage when experience trumps intimidation.
Why does this matter?
Identifies a major BevTech opportunity: wine's failure to reduce friction like Spotify/Monzo did. Highlights successful initiatives like Clarity and natural wine proving younger consumers engage when experience trumps intimidation.
Highlights
Wine has spent years blaming Gen Z for disengaging from the category. In reality, the industry may simply have become too comfortable speaking only to itself. The post The wine industry’s Gen Z problem isn’t what you think appeared first on The Drinks Business.
Source: The Drinks Business
