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As Coffee Prices Rise, Prefer Bets on a Hybrid Future

Prefer raised $6M+ using fermentation to create coffee/cocoa extenders for beverage brands, addressing commodity price volatility—a B2B playbook relevant for BevTech founders facing supply chain challenges.

Understanding alternative spirits distribution options

Understanding alternative spirits distribution options

Profiles Bemakers, a digital distribution platform disrupting traditional spirits distribution with tech-enabled D2C and data solutions—valuable insights for beverage startup founders navigating go-to-market strategies.

World Cup ‘critically important’ for Diageo

World Cup ‘critically important’ for Diageo

Diageo's strategic pivot to RTDs and pricing elasticity testing reveals how major CPG beverage companies are adapting digital strategies and innovation to combat market challenges.

Euromonitor: spirits premiumisation hits a wall

Euromonitor: spirits premiumisation hits a wall

Premiumisation's end & RTD growth signal major positioning shifts for BevTech startups—understand where consumers are heading to build relevant solutions for mass market vs. premium segments.

Preview: Bar Convent London 2026

Preview: Bar Convent London 2026

Bar Convent London attracts 3,650+ trade visitors and features seminars on sustainability, low/no-alcohol trends, and functional drinks—key topics for beverage tech founders building solutions for modern hospitality.

AB InBev returns to sales growth after three-year lull

AB InBev returns to sales growth after three-year lull

AB InBev's BEES Marketplace hit $14.6B GMV with 55% growth and DTC platforms served 12M consumers—major CPG digital commerce signals relevant trends for beverage tech startups.

Why Europe is slower than US to adopt technology

Why Europe is slower than US to adopt technology

Proof 8 COO shares insights on distillery digitalization challenges, revealing US adopts tech faster than Europe due to complex TTB compliance, highlighting market opportunities for BevTech operations solutions.