Euromonitor: spirits premiumisation hits a wall
Premiumisation's end & RTD growth signal major positioning shifts for BevTech startups—understand where consumers are heading to build relevant solutions for mass market vs. premium segments.
News
AB InBev returns to sales growth after three-year lull
AB InBev's BEES Marketplace hit $14.6B GMV with 55% growth and DTC platforms served 12M consumers—major CPG digital commerce signals relevant trends for beverage tech startups.
Heineken launches global capability centre in Hyderabad
Heineken's new 76,000 sq ft tech hub in India focuses on digital, analytics and AI capabilities, creating 1,600 jobs and signaling major CPG investment in beverage technology infrastructure.
AB InBev opens wastewater treatment facility
AB InBev's ÂŁ7.8m wastewater-to-biogas facility showcases sustainability tech trends that beverage manufacturers can adopt to cut emissions 5-8% and reduce operational costs.
RNDC to exit control states in Martignetti deal
Major distributor consolidation reshapes market access for beverage startups—RNDC's exit from 17 states and ongoing M&A activity could impact distribution partnerships and go-to-market strategies.
Proof 8 partners with Raer’s Jackton Distillery
Blockchain platform cuts distillery admin by 75%, proving how BevTech solves fraud prevention and operational efficiency in craft spirits with measurable ROI.
Diageo opens $415m Alabama site
Diageo's $415M facility showcases major CPG investment in automation, sustainability tech (AGVs, electric boilers, real-time monitoring) - setting benchmarks for manufacturing innovation BevTech startups can learn from or integrate with.