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People will drink in local brewery taprooms if pubs keep ignoring independent beer

People will drink in local brewery taprooms if pubs keep ignoring independent beer

Why does this matter? Independent breweries pivoting to DTC taprooms (46% now have them) represents a significant distribution strategy shift that BevTech founders should understand as they build solutions for craft producers navigating market access challenges. Highlights Despite growing consumer demand for independent beer, gaining space in pubs remains restricted.

Study links breathalyser apps to shifts in drinking habits

Study links breathalyser apps to shifts in drinking habits

Why does this matter? Mobile breathalyzer apps represent an emerging BevTech category that could inform product development, consumer engagement strategies, and understanding of shifting consumer behavior toward health-conscious drinking. Highlights New research suggests that repeated use of mobile breathalysers is associated with changes in how people drink and assess intoxication.

Sell more wine with flavour, not terroir

Sell more wine with flavour, not terroir

Why does this matter? BevTech founders need to understand major consumer behavior shifts driving wine innovation—flavor-first marketing, RTD growth (992% YoY for Saint Spritz), and occasion-based positioning are creating startup opportunities and reshaping how beverage tech products should communicate value to younger consumers. Highlights Wine sales may be declining

The SB Podcast: why distribution needs a shake-up

The SB Podcast: why distribution needs a shake-up

Why does this matter? Tipple is a BevTech startup solving D2C/B2B distribution infrastructure for alcohol brands, with founder insights on building demand-first and navigating distribution challenges that directly apply to beverage startup founders. Highlights “People talk about, ‘Oh, you need distribution first’. No, you need demand first.” Eoin Bara,

SEC sues Drake’s Organic Spirits founder in $2.4m fraud case

SEC sues Drake’s Organic Spirits founder in $2.4m fraud case

Why does this matter? Important cautionary tale for BevTech founders about investor fraud in the beverage startup ecosystem, highlighting the importance of financial transparency and governance when raising capital. Highlights The US Securities and Exchange Commission (SEC) has filed a lawsuit against the founder of Drake’s Organic Spirits, alleging

RTD sales up 12% in Australian on-trade in 2025

RTD sales up 12% in Australian on-trade in 2025

Why does this matter? RTDs are the fastest-growing alcohol category with major CPG investment (Coca-Cola acquiring Billson's), providing BevTech founders valuable market intelligence on consumer preferences, distribution channels (draught vs. packaged), and demographic targeting opportunities in a $1.76B market. Highlights The ready-to-drink (RTD) category generated AU$2.

MGP halts production at Kentucky distilleries

MGP halts production at Kentucky distilleries

Why does this matter? Signals broader American whiskey oversupply challenges affecting major producers like MGP and Diageo, revealing important market dynamics BevTech founders should understand when planning production, inventory, and go-to-market strategies in the spirits sector. Highlights US firm MGP Ingredients will pause operations at Kentucky distilleries Limestone Branch and