RTD sales up 12% in Australian on-trade in 2025
Why does this matter?
RTDs are the fastest-growing alcohol category with major CPG investment (Coca-Cola acquiring Billson's), providing BevTech founders valuable market intelligence on consumer preferences, distribution channels (draught vs. packaged), and demographic targeting opportunities in a $1.76B market.
Highlights
The ready-to-drink (RTD) category generated AU$2.