Sazerac acquires RTD brand Dirty Shirley
Why does this matter?
Major spirits company Sazerac acquires 2022-founded RTD startup Dirty Shirley, validating RTDs as fastest-growing beverage category and attractive exit path for founders in a consolidating market.
Highlights
BuzzBallz owner Sazerac has taken on another ready-to-drink (RTD) brand with the acquisition of the Dirty Shirley canned cocktail
