Sign in Subscribe

craft

Why I Invented a New Marketing Channel – VinterActive Progressive App Marketing

VinterActive introduces progressive app marketing for wineries, a tech-enabled marketing channel that could apply to craft beverage brands seeking better customer engagement without full native apps.

Bourbon Menu Insights: National | Q2 2026

Ground Signal's menu analytics platform tracks bourbon placement trends across 47K+ venues—useful market intelligence for beverage founders building data tools or making distribution decisions.

MUST: Solving Winemakers’ Equipment Challenges with Ingenuity and Quality Technology

MUST: Solving Winemakers’ Equipment Challenges with Ingenuity and Quality Technology

MUST provides technology solutions for winemakers' equipment challenges, relevant to BevTech founders building tools for craft beverage production and operations.

📺Meet the Robot Fighting Vineyard Disease With UV Light – This Week Uncorked Episode 111

UV-powered vineyard robots represent AgTech innovation directly applicable to wine production, showcasing automation trends relevant to craft beverage founders managing vineyard operations.

Monster Beverage Is Making More Money Than Its Brewing Division Can Lose

Monster's struggling alcohol division shows how even $90B CPG giants can fail at beverage diversification, offering strategic lessons on market entry, brand extensions, and the importance of spirits-based RTD portfolios.

Cocktail Menu Trends: What the Q2 Data Reveals

Ground Signal's data across 81K bars reveals challenger brands gaining share and cocktail menu fragmentation—actionable intelligence for BevTech founders on market trends and menu placement strategies.

8 Learnable Skills for the New Economy

8 Learnable Skills for the New Economy

Beverage sales professionals need modern skills like AI literacy, data analytics, and organizational psychology to stay competitive—practical toolkit for BevTech founders building sales teams or selling into the industry.