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With MAHA and GLP-1 Winds at Its Back, Oobli Looks to Build Next-Gen ‘Sweetening Systems’

With MAHA and GLP-1 Winds at Its Back, Oobli Looks to Build Next-Gen ‘Sweetening Systems’

Why does this matter? Oobli's precision-fermented sweetener platform is partnering with major CPG players like Mars and Ingredion to reformulate beverage products, representing a significant B2B technology opportunity in the beverage reformulation space. Highlights Back in 2023, when Oobli started pushing out its line of sweet teas and

Wales approves deposit return scheme for drinks containers ahead of 2027 launch

Wales approves deposit return scheme for drinks containers ahead of 2027 launch

Why does this matter? Wales' deposit return scheme includes digital QR code technology (Polytag) for container recycling, creating both operational challenges and potential tech opportunities for beverage startups navigating cross-border compliance. Highlights The Welsh Parliament has voted to approve legislation establishing a national deposit return scheme for drinks containers.

Bullsh!t Bingo calling out greenwashing in drinks communication

Bullsh!t Bingo calling out greenwashing in drinks communication

Why does this matter? London Wine Fair 2026 features sustainability programming including greenwashing awareness sessions, B Corp standards discussions, and practical guidance for drinks businesses on environmental operations—valuable learning opportunities for BevTech founders navigating sustainability claims and operational best practices. Highlights The London Wine Fair is expanding its sustainability

Why Constellation buying a hop water brand is a shrewd move

Why does this matter? Major CPG acquisition signals non-alcoholic beverage innovation becoming mainstream, showing BevTech founders how big players are investing in functional beverages and alcohol-alternative categories with strong growth (22% in 2025). Highlights US drinks giant Constellation Brands invested in the hop water category five years ago, backing Hopwtr,

Pernod Ricard and Brown-Forman explore merger

Pernod Ricard and Brown-Forman explore merger

Why does this matter? Major M&A activity between two global spirits giants signals industry consolidation pressures and strategic shifts that could reshape competitive dynamics and tech investment priorities for BevTech startups serving the spirits sector. Highlights Pernod Ricard and Brown-Forman have confirmed early-stage talks about a potential business

‘We’ve spent £700,000 developing the app’: Virgin Wines bets on mobile retail

‘We’ve spent £700,000 developing the app’: Virgin Wines bets on mobile retail

Why does this matter? Virgin Wines' £700k investment in AI-powered mobile commerce demonstrates how beverage retailers are leveraging personalization tech and mobile-first strategies to compete in DTC wine sales. Highlights Virgin Wines has launched its first mobile app, marking a significant development in the company’s digital strategy, backed

Fernet-Branca owner invests in ‘alcohol-removal’ tech

Why does this matter? Major spirits company invests in beverage tech startup Altr, whose alcohol-removal technology addresses the fast-growing low/no-alcohol trend expected to add $4B in value by 2028—directly relevant to BevTech founders exploring innovation opportunities in this space. Highlights Italian spirits group Branca International has made a