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ProWein: The SB Hub returns with three days of talks

ProWein: The SB Hub returns with three days of talks

ProWein's beverage-focused conference features highly relevant sessions on distillery tech, Gen Z purchasing behavior, and distribution strategies that BevTech founders should track for industry insights and networking. Read the full article →

Bemakers buys Jolie Imports

Bemakers buys Jolie Imports

BevTech startup Bemakers' acquisition of Jolie Imports and European expansion demonstrates the shift toward direct-to-brand distribution platforms—a key infrastructure layer being built for modern beverage commerce. Read the full article →

Is a sale of Four Loko on the cards?

Is a sale of Four Loko on the cards?

A $400M potential acquisition of a major RTD brand shows strong M&A activity and investor appetite in the beverage alcohol space, with direct implications for BevTech founders considering exit strategies or competitive positioning in the growing RTD category. Read the full article →

London march spotlights rising mid-strength category

London march spotlights rising mid-strength category

Mid-strength alcohol is an emerging consumer trend that BevTech startups should understand as it represents a growing market opportunity between full-strength and no/low options, with data showing 42% shopper interest but only 12% finding products easily—a clear gap for tech-enabled discovery and distribution solutions. Read the full article

Southern Glazer’s bosses to face trial for bribery scheme

Southern Glazer’s bosses to face trial for bribery scheme

This major bribery case at the largest US alcohol distributor exposes systemic issues in beverage distribution that directly impact how BevTech startups and small beverage brands compete for shelf space and market access. Read the full article →

Coming soon

Coming soon

This is drinkubator, a brand new site by Mike Thaney that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!