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Michelin Stars & Beard Awards Shine at PAIRED at the 2025 Great American Beer Festival
Why does this matter?
PAIRED at GABF showcases innovation in beverage-food pairings and introduces a mocktail bar, signaling zero-proof beverage trends relevant to craft beverage founders.
Highlights
The Great American Beer Festival® (GABF®), the country’s largest celebration of craft beer, today unveiled the star-studded lineup of chefs joining PAIRED®
Valentine’s Day Is Still Sweet — But the On-Premise Is Getting Spicy
Why does this matter?
Ground Signal's data-driven analysis of on-premise beverage trends reveals actionable insights on flavor profiles, venue types, and spirit performance that BevTech founders can use for product positioning and market strategy.
Highlights
Valentine’s Day still owns the On-Premise — but what consumers are craving, where
Espresso Martini Insights: The Cocktail Driving Happy Hour, Brunch, and Date Night
Why does this matter?
Ground Signal's venue-level intelligence platform demonstrates how data analytics can unlock actionable insights for beverage operators, showing BevTech founders the value of tracking consumer behavior and menu trends.
Highlights
The Espresso Martini has become one of the most recognizable cocktails on modern menus. Ground
Chispo Tequila parent Splash Beverage Group plans merger with Medterra CBD
Why does this matter?
This merger between Splash Beverage Group (a spirits portfolio company) and Medterra CBD represents significant M&A activity in the beverage space, particularly relevant as CBD-infused beverages continue to be a growing trend in the BevTech and functional beverage market.
Highlights
Drinks Intel
Read the
Digital and Technology Head of RGM & TPM
Why does this matter?
Our Digital and Technology (D&T) team are innovators, delivering ground-breaking solutions that will help shape the future of our iconic brands. Technology touches every part of our business, from the sourcing of sustainable ingredients to marketing and development of our online platforms. We utilise
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