Constellation Brands - Data Scientist

Why does this matter? Major acquisition in the booming RTD beverage space shows how successful emerging brands scale through strategic exits, with Finnish Long Drink growing from startup (2018) to 2.6M cases and acquisition by White Claw's parent company. Highlights White Claw owner Mark Anthony Group has

Why does this matter? BevTech founders need to understand major consumer behavior shifts driving wine innovation—flavor-first marketing, RTD growth (992% YoY for Saint Spritz), and occasion-based positioning are creating startup opportunities and reshaping how beverage tech products should communicate value to younger consumers. Highlights Wine sales may be declining

Why does this matter? RTDs are the fastest-growing alcohol category with major CPG investment (Coca-Cola acquiring Billson's), providing BevTech founders valuable market intelligence on consumer preferences, distribution channels (draught vs. packaged), and demographic targeting opportunities in a $1.76B market. Highlights The ready-to-drink (RTD) category generated AU$2.