Sign in Subscribe

News

Brown-Forman to end Pabst deal as RTDs boom

Major CPG beverage company Brown-Forman is verticalizing its RTD operations amid category growth, signaling strategic shifts in ready-to-drink beverage production and distribution that may create partnership opportunities or competitive pressures for BevTech startups.

Read the full article →

Read next

DRINKS Powers Forbes' Entry into Wine Commerce

Why does this matter? Major media brand Forbes launches wine commerce powered by DRINKS platform, validating BevTech infrastructure and demonstrating content-to-commerce opportunities for beverage founders. Highlights michael.thaney@startupdigestmail.com Read the full article →

Super-premium-plus spirits fall 15% in 2025

Super-premium-plus spirits fall 15% in 2025

Why does this matter? BevTech founders need to understand the premiumization reversal and shift to value-tier products, as this fundamental market trend impacts product positioning, pricing strategies, and growth opportunities in emerging markets. Highlights Irish whiskey, agave and no-alcohol products were the only bright spots for the spirits sector last

Constellation Brands - Data Scientist

Why does this matter? Data scientist role at major beverage CPG company (Constellation Brands - Corona, Modelo, etc.) signals tech talent opportunities in the beverage industry. Highlights Constellation Brands Read the full article →