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Drinkubator

Tipple to manage B2B growth for Au Vodka in Europe

Tipple to manage B2B growth for Au Vodka in Europe

Why does this matter? Tipple exemplifies the BevTech route-to-market infrastructure that founders need—a tech platform enabling D2C and B2B expansion across multiple markets, recently raising €4M to scale spirits distribution technology. Highlights Au Vodka has appointed alcohol e-commerce platform Tipple to manage its European direct-to-consumer (D2C) operations and build

Sazerac acquires RTD brand Dirty Shirley

Why does this matter? Major spirits company Sazerac acquires 2022-founded RTD startup Dirty Shirley, validating RTDs as fastest-growing beverage category and attractive exit path for founders in a consolidating market. Highlights BuzzBallz owner Sazerac has taken on another ready-to-drink (RTD) brand with the acquisition of the Dirty Shirley canned cocktail

Nombase

Why does this matter? Database of CPG resources curated by Nosh. Highlights Database of CPG resources curated by Nosh. Nosh.com Read the full article →

New Untappd deal will help update drinks menus in real time

New Untappd deal will help update drinks menus in real time

Why does this matter? Untappd for Business's integration with Toast POS demonstrates critical beverage-specific technology solving real operational pain points for 20,000+ bars, breweries, and restaurants with real-time menu sync capabilities. Highlights Untappd for Business, a digital menu service used by nearly 20,000 restaurants, bars and

How AI-powered personalisation is boosting wine sales

How AI-powered personalisation is boosting wine sales

Why does this matter? AI personalization tools like Preferabli are driving measurable commercial results for beverage retailers (higher AOV, conversion, retention), showing BevTech founders proven tech strategies for reducing purchase friction in high-SKU categories. Highlights A webinar earlier this month explored how AI-powered personalisation is helping the drinks trade by

Tilray to snap up BrewDog’s US business

Tilray to snap up BrewDog’s US business

Why does this matter? Major M&A consolidation in craft beverage as Tilray completes global acquisition of BrewDog brand and assets, signaling continued investment and strategic expansion in the craft beer brewpub segment. Highlights After purchasing BrewDog’s UK and Australian arms, Tilray Brands has now expanded its deal

Alcohol-free beer joins inflation basket

Alcohol-free beer joins inflation basket

Why does this matter? Signals major consumer shift toward low/no alcohol beverages with growth opportunities for BevTech startups developing functional drinks, wellness innovations, and non-alcoholic alternatives. Highlights The Office for National Statistics has added alcohol-free beer to the official basket used to measure UK consumer price inflation for 2026.